What we've been thinking about.
Growth in Audio Streaming Signals Good News for Advertisers
A new report out from market research site eMarketer has some good news for advertisers who incorporate audio streaming service Spotify in its mix. The music streaming service has claimed... Read More
Is Dynamic Ad Insertion the Future of Television Advertising?
Dynamic ad insertion may be the holy grail—and the future—of television advertising. At least, that’s what some ad tech execs are claiming as they unveil new technology at... Read More
2020 Forecasts Show Why Media Buying Agencies Are More Necessary than Ever
By all accounts, 2020 may be a difficult year in the advertising industry. To start, GroupM, the world’s largest media buying firm, says that next year will see a global slowdown in ad... Read More
As OTT Advertising Soars, a Hardware Company Wants in on the Action
2019 may long be remembered in the advertising industry that over the top (OTT) advertising really took off. According to the Interactive Advertising Bureau (IAB), OTT spending grew 37... Read More